https://www.mrcoreymanning.com/home-1 daily 1.0 2025-12-18 https://images.squarespace-cdn.com/content/v1/604a7f6a7b844e121e4e214a/ba32b68d-8955-435d-b84d-ddf8a8dce7bf/Texas-BW.jpg https://www.mrcoreymanning.com/about daily 0.75 2025-12-18 https://images.squarespace-cdn.com/content/v1/604a7f6a7b844e121e4e214a/1621521898809-7RBFK764S4014T153SPG/Texas-BW.jpg About - Who am I though? I am a learner, an innovator, I am a creator. I build account-based marketing (ABM) motions, sales-aligned campaigns, and measurement systems that prove impact. I thrive in complex B2B environments where influencing buying groups and accelerating pipeline requires equal parts strategy, creativity, and execution. In my spare time, I like to woodwork, take care of house plants, and cook. The similarity between these pastimes and marketing is that I love to take raw elements and methodically work with them until they grow and thrive. That same approach is how I build ABM: start with raw account insights, then refine the messaging and channels until results compound. https://www.mrcoreymanning.com/marketing daily 0.75 2021-05-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847895972-04K0P91LO30PWAYK24X3/image-asset.jpeg Marketing - Step 1 - Positioning. It all begins with positioning. Using a survey, with questions that get at the heart of what the brand’s benefits and competitive advantage are, I start to discover how customers should perceive the brand and the elements that will foster a strong bond. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805828-AJIWBELW8MFMGSFE5CQ2/image-asset.jpeg Marketing - Step 2 - Targeting. Identifying target audiences is next. Creating user profiles that represent the target market is vital for identifying potential pain points and opportunitites. Here is where adjustments to positioning happen to exploit the competitive advantage. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847895972-04K0P91LO30PWAYK24X3/image-asset.jpeg Marketing - Step 3 - Attributes. Next is defining the intrinsic and extrinsic qualities of the brand. If the brand was a person, what values would it have? What would the personality be and how would it operate? Here is where attributes like imagery, language, and actions are revealed. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805828-AJIWBELW8MFMGSFE5CQ2/image-asset.jpeg Marketing - Step 4 - Audit. Lastly, a competitive audit. Thoroughly analyzing the competitive landscape helps to better understand the market. It also illuminates a clear path to growing the brand and making intelligent decisions. https://www.mrcoreymanning.com/identity daily 0.75 2021-05-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847895972-04K0P91LO30PWAYK24X3/image-asset.jpeg Identity - Step 1 - Naming. It all begins with positioning. Using a survey, with questions that get at the heart of what the brand’s benefits and competitive advantage are, I start to discover how customers should perceive the brand and the elements that will foster a strong bond. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847895972-04K0P91LO30PWAYK24X3/image-asset.jpeg Identity - Step 3 - Elements. Next is defining the intrinsic and extrinsic qualities of the brand. If the brand was a person, what values would it have? What would the personality be and how would it operate? Here is where attributes like imagery, language, and actions are revealed. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805828-AJIWBELW8MFMGSFE5CQ2/image-asset.jpeg Identity - Step 4 - Guidelines. Lastly, a competitive audit. Thoroughly analyzing the competitive landscape helps to better understand the market. It also illuminates a clear path to growing the brand and making intelligent decisions. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805828-AJIWBELW8MFMGSFE5CQ2/image-asset.jpeg Identity - Step 2 - Messaging. Identifying target audiences is next. Creating user profiles that represent the target market is vital for identifying potential pain points and opportunitites. Here is where adjustments to positioning happen to exploit the competitive advantage. https://www.mrcoreymanning.com/strategy daily 0.75 2021-05-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805828-AJIWBELW8MFMGSFE5CQ2/image-asset.jpeg Strategy - Step 4 - Audit. Lastly, a competitive audit. Thoroughly analyzing the competitive landscape helps to better understand the market. It also illuminates a clear path to growing the brand and making intelligent decisions. With a competitive audit, I feel comfortable moving on to brand identity. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847895972-04K0P91LO30PWAYK24X3/image-asset.jpeg Strategy - Step 1 - Positioning. It all begins with positioning. Using a survey, with questions that get at the heart of what the brand’s benefits and competitive advantage are, I start to discover how customers should perceive the brand and the elements that will foster a strong bond. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847805828-AJIWBELW8MFMGSFE5CQ2/image-asset.jpeg Strategy - Step 2 - Targeting. Identifying target audiences is next. Creating user profiles that represent the target market is vital and where I identify potential pain points and opportunities. Here is where adjustments to positioning happen to exploit the competitive advantage. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847895972-04K0P91LO30PWAYK24X3/image-asset.jpeg Strategy - Step 3 - Attributes. Next is defining the intrinsic and extrinsic qualities of the brand. If the brand was a person, what values would it have? What would the personality be and how would it operate? Here is where I hone in on attributes like imagery, language, and actions. https://www.mrcoreymanning.com/process daily 0.75 2021-10-17 https://images.squarespace-cdn.com/content/v1/604a7f6a7b844e121e4e214a/1634403185588-ZQALJ9XA48F6VYHRG09N/icons-17.png Process https://images.squarespace-cdn.com/content/v1/604a7f6a7b844e121e4e214a/1634403210071-CL04A57TL112WYIRIDH9/icons-18.png Process https://images.squarespace-cdn.com/content/v1/604a7f6a7b844e121e4e214a/1634403228897-3TQEKXSIZPSU3IMAJIGB/icons-19.png Process https://www.mrcoreymanning.com/resume daily 0.75 2025-12-18 https://images.squarespace-cdn.com/content/v1/604a7f6a7b844e121e4e214a/8c9e92aa-9e82-4011-8ea9-e92cd221c7e3/CoreyManningResume_121825_Page_1.jpg